The Essential Guide to Employee Listening
How Today's Best Companies Build Listening Programs That Actually Lead to Change
You don’t need a thousand data points to build a better culture—you just need to listen well.
This practical, research-backed guide—authored by employee listening expert Craig Forman, founder of CultureC—walks you through the Collect → Understand → Act → Repeat cycle.
You'll learn how to turn feedback into a powerful cultural advantage, using systems that build trust, close the loop, and actually move the needle.
Download the 40+ page book to access real-world strategies, actionable models, and hard-won insights from employee listening experts around the world.
What’s In The Book
It’s not just about gathering feedback—it’s about what you do next.
Employees are more than willing to speak up. But if that feedback vanishes into a black hole? Trust erodes and culture takes a hit. This guide—grounded in Craig’s decades of experience coaching HR teams and leaders—shows you how to build a system that listens deeply—and responds meaningfully.
In this report, you’ll find:
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The Listening Gap Is Widening
This book breaks down why traditional listening fails—and gives you a proven model to turn data into trust, clarity, and action.
When feedback is collected but ignored, culture suffers. This guide shows you how to build trust through action—not just once a year, but as part of how your organization operates every day.
Trust Erodes Without Action
Employees don’t leave because they aren’t asked for feedback.
They leave because nothing happens with it.
Learn how to close the loop at every level—from executives to frontline managers—with frameworks like the 1–2–3 Change Model and insights on building lasting accountability.
Listening Is Your Culture Strategy
You don’t need a perfect system—just a repeatable one.
Too many organizations treat employee listening like a quarterly checkbox or only a survey tool. But the most effective companies embed it into their rhythm of leadership—as a strategic process for engagement, alignment, and trust.
When you use employee feedback to steer decisions, employees don’t just feel heard—they feel valued. That’s when culture becomes a competitive advantage.
This Guide Is For Culture Builders
Ready to turn listening into a leadership strength?
This guide is for:
- People leaders who want to go beyond annual engagement surveys
- HR teams looking to scale trust across the org
- Executives ready to embed listening into culture, not just process
Whether you're building your first feedback program or leveling up an existing one, this guide will help you create a culture where employees feel heard—and stay.
This Guide Is For Culture Builders
Ready to turn listening into a leadership strength?
This guide is for:
- People leaders who want to go beyond annual engagement surveys
- HR teams looking to scale trust across the org
- Executives ready to embed listening into culture, not just process
Whether you're building your first feedback program or leveling up an existing one, this guide will help you create a culture where employees feel heard—and stay.
