The Old Loyalty Playbook Is Broken

^{“Why doesn’t anyone want to work anymore?”}

It's a familiar complaint, especially in moments of high turnover or quiet quitting, but that question misses the point and shifts the blame to the people doing the work.

Too often, employers expect loyalty without earning it. They see themselves as the prize and ask employees to prove their commitment through hard work, sacrifice, and selflessness.

However, loyalty doesn't work that way anymore.^{Today's best workplaces aren’t asking for loyalty. They're showing it first.}

Download The Loyalty Blueprint

The Blueprint For Earning Loyalty In Modern Workplaces

We surveyed 1,000 employees to understand what real loyalty looks like from their perspective.

In this report, you’ll find:

We asked them how loyal they feel to their company and how loyal their company feels to them.

We presented them with 10 workplace scenarios and asked whether they'd stay, consider leaving, or prepare for their exit.

Most importantly, we asked: “When you think of an employer being loyal to its employees, what comes to mind?”

This eBook is built on what they told us. It’s a blueprint for any company ready to stop assuming loyalty and start earning it, through real actions that matter.

Blueprint 1: Secure the Basics

Loyalty begins with consistency. Employees expect competitive pay, strong benefits, and regular recognition.

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📊 We reveal which “basic” expectations, when unmet, trigger employees to leave, and how to make these table stakes feel meaningful again.

Blueprint 2: Support the Whole Person

Loyalty deepens when employees feel seen beyond their job description. Flexibility, growth, and values alignment are more than perks. They’re proof that a company is invested in people, not just performance.

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📈 This section breaks down how career development and personal respect fuel retention and why values misalignment is a top loyalty killer.

Blueprint 3: Earn It Every Day

Loyalty isn’t permanent. It’s practiced. This final section focuses on how leadership behavior during critical moments such as crises, restructurings, or personal emergencies shapes whether people stay or leave.

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🛠 You’ll get an action plan to prepare your leaders to lead with transparency, empathy, and accountability when it counts most.

Who This Report Is For

This blueprint is for people who believe that loyalty isn't owed, it's cultivated.

People leaders who want to lead with purpose
HR professionals tired of surface-level solutions
Executives ready to replace assumptions with action