How La Mesa RV Transformed Internal Communication with Nectar

Challenges

Before implementing Nectar, La Mesa struggled with a fragmented communication system that heavily relied on manual processes and manager relay. Without a centralized communications depar tment or platform, reaching their diverse workforce was par ticularly challenging. Service managers, some overseeing up to 47 employees, were tasked with disseminating impor tant information manually. This proved especially problematic during time-sensitive situations.

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Solution

La Mesa implemented Nectar's internal communications platform. Nectar’s  multichannel abilities enabled email and text messaging capabilities to reach all employees regardless of their access to company email. Nectar provided robust tools for creating visually engaging content, scheduling communications, and tracking message delivery. It ’s intuitive inter face allowed the La Mesa team to manage communications efficiently while maintaining their primary responsibilities.

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Success

Nectar's communication platform dramatically improved La Mesa's ability to reach and engage their workforce. The company established consistent communication with previously unreachable employees and enhanced their emergency response capabilities. Through integrated recognition features and multichannel delivery, Nectar drove higher engagement in company programs and initiatives.

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About La Mesa RV

La Mesa, a leading auto dealership group with 14 locations across the country, employs approximately 1,200 staff members across diverse roles including detailers, drivers, technicians, and office personnel. With a geographically dispersed workforce and many employees without company email access, La Mesa faced unique challenges in maintaining consistent company-wide communications.

Location: North Carolina

Industry: Transportation

Company Size: 1,000+

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