Brand Reveal: Meet Nectar’s New Look

The Nectar team has been working behind the scenes to update our brand colors and logo. We strive to help employees feel more valued and appreciated at work, and we wanted to refresh our brand so it better aligns with how we approach employee recognition and appreciation.

What’s New?

Nectar’s new logo, colors, and font should feel familiar yet fresh. We originally chose the name Nectar because it is the component of honey that makes it sweet, and we feel that frequent recognition makes company culture sweet. Our old flower-based logo drove that point home when we shared our vision, but we wanted to make that mission clearer with a bolder logo that included three distinct drops of nectar.

‍

‍

These drops of nectar symbolize the ripple effect that a single act of recognition often has on companies. When a team member recognizes someone, that person usually recognizes someone else, which multiplies into a culture of giving and frequent recognition.

The sweet nectar of recognition and rewards makes work a more fun and engaging place to be and helps our clients grow a healthier, happier culture.

‍

Why Now?

Nectar has been growing strategically for the last year. We’ve made a lot of progress, including a new mobile application that launched earlier this year. As we continue to improve upon our product, we felt that now was a good moment to update our logo and design to further support the firm mission we hold as a company.

‍

‍

What’s Next?

Keep your eye out for a brand new Nectar website coming later this year! We hope this peek behind the scenes gets you even more excited about the future of Nectar.